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Limelight Sports

Limelight Sports is the UK’s leading sports participation company. The agency has created many of the UK’s highest profile grassroots sports events and programmes including the Royal Parks Foundation Half Marathon, Sainsbury’s Sport Relief Mile, Sky Ride and Swimathon. Limelight is unique in that we exclusively focus on developing ideas which increase long term sports participation. In 2011 more than 1 million people took part in events or programmes created by Limelight Sports. The agency won Sport Agency of the Year at the 2011 Sport Industry Awards.

Limelight’s Sports goal is to ‘Redefine Sport’. We aim to do this by:

CHAMPIONING PARTICIPATION in sport and physical activity. We believe that participation matters. It matters to the public sector faced with a growing obesity crisis. It matters to charities who need to constantly create fundraising opportunities and increase their supporter base. It matters to brands who need to develop rich content to engage with the consumer. And it matters to the participants who are inspired and motivated to lead balanced, healthy and fulfilled lifestyles

Being CUSTOMER CENTRIC. We have no pre-conceived ideas, we create solutions for our clients based on their needs and objectives. We will go to great lengths to understand the participants and what motivates and engages them. Our focus is mainly on creating informal and recreational participation communities which are sustained though a combination of live and digital experience rather than traditional sports development infrastructure

Through AUTHENTIC INNOVATION. We always seek to provide innovative solutions that add value to our clients and deliver their objectives but we won’t compromise on authenticity. We seek to deliver meaningful partnerships between sports, brands and charities.

www.limelightsports.com